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Sensationalist PR destroys reputation, honesty builds it
Today’s opinion piece by veteran former BBC correspondent Martin Bell in today’s Times was bang on. He talked about the need for truth in news reporting and gave the example of journalists “sexing it...
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Life after Leveson
The findings of the Leveson Inquiry expected at end of Nov 2012 At the end of this month, Lord Justice Leveson will release his long awaited report into the culture, practices and ethics of the British...
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Why the BBC’s vanity experiment in defining ‘social class’ is deeply flawed
You have to hand it to the BBC’s public relations department for delivering a wonderful piece of non-news that’s generated so much media coverage this week. But if you look behind the headlines of this...
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The ‘trust quotient’
Adventurer Bear Grylls is Chief Scout in the UK The Scout Association, one of the UK’s leading youth organisations, has been ranked as one of the most highly trusted institutions in the UK and second...
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Should YouTube be the default broadcast solution?
This question was the subject of a new piece of research published by UK-based broadcast specialist markettiers4dc international. Before revealing what the broadcast gurus think that marketing folk...
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